ICONATOR
Instant Message (IM) is currently the #1 online activity among teens (12-17) with average usage at 489 minutes/month, a 41% increase over last year, followed by email and chat (comScore Media Metrix '06). The top 3 online activities among teens thus represent immediate opportunities to leverage icons.
Iconator.com is the largest and most vibrant IM buddy icon, mobile wallpaper and personal profile page avatar community on the web. 55% of teen IM users employ some type of personalization (AOL IM Survey). Brands can leverage this usage pattern with co-brand sections of the site (i.e. brand.iconator.com) to stage contests whereby the community designs and shares brand icon mash-ups.